I do a lot of presentations…workshops, seminars, webinars, training sessions and keynote presentations and I’ve learned a lot along the way. Last week, I had the opportunity to fly to Atlanta and do a keynote for a new client, a Fortune 500 company. The opportunity dropped in my lap at the last minute. In fact, […]
In the past month, I’ve been talking to my clients about the latest trends I see in the area of sales and marketing. One of these trends is the “integration” of content marketing and sales as a way to strategically get new customers and retain existing ones. Are you keeping up with the times? While […]
It’s a huge opportunity. You’ve spent hours and hours preparing to deliver a presentation at your industry conference. Will this set you up as an expert and lead to lots of business opportunities? Or will this just be a big time-suck that distracts you from other important work tasks? The answer to these questions lies […]
“How did you land yourself in SUCCESS Magazine? How did they even find out about you?” My wife and I have been asked these questions repeatedly in the past few days. Our answer surprises everybody: “They didn’t find out about us. We’d wanted to be in a magazine of this caliber, and we made it […]
Earlier this week, I had conversation with a good friend, Dr. Jake Mazulewicz, owner of JMA Human Error Solutions and The JMA Training Method. We were trying to determine how many touches (interactions with a prospective client) are required before he or she would purchase from you. Our talk was sparked by a recent comment […]
He is the butt of a lot of jokes these days. Late-night talk shows and comedians are having a field day with him. But despite all the wisecracks about his hair and his endless references to China and his absurd approach to immigration policy, one thing is certain: Donald Trump is gaining major popularity and […]
Proving yourself repeatedly in the marketplace results in greater numbers of people hearing about you, reading about you, and seeing you in action—and this is key for success in any professional endeavor. I recently wrote an article about ways to gain more “street cred,” (i.e. a reputation for consistently “delivering the goods”) and I presented […]
A few days ago I met with an old friend and colleague who was thinking about starting her own business and was concerned about establishing credibility as a newcomer in her chosen field. Anyone in her position would likely share this concern, of course. Whether you’re a rookie sales person or a seasoned small business […]
Everything under the sun grows and changes, and human beings are no exception. Unfortunately, getting stuck in ruts and hitting plateaus are also part of the deal. There are a number of reasons plateaus occur, but the 1# culprit would have to be the lure of The Comfort Zone. The Comfort Zone is a trickster–it […]
