A few weeks ago, a colleague (Cathy) and I were prepping for a meeting with a respected business development executive for a large financial services firm. Cathy was eager to make this prospect a client, hoping it might lead to an eventual corporate-wide training contract for both of us. Prior to the initial contact, she […]
This week while I was doing a sales training session in Charlotte, I got a question that I’ve gotten dozens of times before. “When I’m meeting with a prospect, is it ok to take notes?” While the argument could be made that taking notes could be viewed as a way to show respect and attentiveness […]
Not long ago, I worked with a whopper prospective client (whom I will call Sarah) for over 2 years’ time, strategically and methodically gearing up to implement a sales program that would likely generate a ton of new business for her company. After months of meeting and negotiating, we finally constructed a comprehensive training that […]
Last week I wrote an article on how to explore what makes your business different. I also posed a question: Once you clearly identify what makes you unique, how do you get more perfect-fit clients to naturally gravitate towards you without having to chase them? Here are 3 unexpected ways to get more perfect-fit […]
