Visibility and Credibility

22May 2019

Consider this scenario: Chuck is a successful CEO of a marketing agency. His firm is widely known as one of the best in the nation, largely due to Chuck’s personal 25-year track record. Jerry is a recent newcomer to Chuck’s firm—hired to head up Chuck’s online engagement division. Jerry was recruited largely due to his […]

06Mar 2019

As I explained in an earlier article, it’s important to diversify your prospecting efforts because sometimes your pipeline slows down, and you need to quickly fill it back up with an infusion of good-fit leads. When used correctly, and in tandem with the help of a referral partner, a feed list is an effective way […]

12Jan 2016

I recently gave a talk entitled “How to shave 5 hours off your work week” for a local networking group in Richmond, VA. The audience, consisting primarily of entrepreneurs and sales folks, was eager to learn how to squeeze more time out of their day. Feeding off the enthusiasm in the room, I was primed […]

08Jul 2015

Not long ago, I worked with a whopper prospective client (whom I will call Sarah) for over 2 years’ time, strategically and methodically gearing up to implement a sales program that would likely generate a ton of new business for her company. After months of meeting and negotiating, we finally constructed a comprehensive training that […]

15Oct 2014

Everything under the sun grows and changes, and human beings are no exception. Unfortunately, getting stuck in ruts and hitting plateaus are also part of the deal. There are a number of reasons plateaus occur, but the 1# culprit would have to be the lure of The Comfort Zone. The Comfort Zone is a trickster–it […]