I work with a lot of sales leaders. Having been one in a previous life, I realize the challenges and the rewards that come with the job. I’ve commented many times in the past that managing salespeople is a bit like herding cats. On any given day, it can be exasperating and a bit challenging. […]
You just had a wonderful lunch with Susan, a colleague of 4 years. You exchanged stories about your families, you gave each other a progress report on your respective businesses, and you shared some details on some great promotional strategies you’d learned earlier in the month. Now you’re back at your desk, answering a few […]
As we move deeper into the digital age, getting distracted seems like an inevitable by-product of life in our modern times. We’re bombarded with information from so many sources throughout the day—TV, radio, print articles, social media, podcasts, videos, and the ever-present newsfeed on our hand-held devices. Have you ever wondered how this barrage of […]
Sometimes we are our own worst enemies. Perhaps you can relate: You plan to exercise before work, but it’s cold outside and you hit the snooze button instead. You hope to lose a few of your winter pounds, but in the grocery store, you grab that bag of chips (or cookies). You get into the […]
A salesperson who happens to be an expert on the product she sells or the service she provides would be considered a subject matter expert or SME. And, of course, we all know about target marketing. But what happens when an SME becomes an expert at the demographic she’s targeting? She might be regarded as […]
In the past month, I’ve been talking to my clients about the latest trends I see in the area of sales and marketing. One of these trends is the “integration” of content marketing and sales as a way to strategically get new customers and retain existing ones. Are you keeping up with the times? While […]
Over the years, I’ve seen people accomplish some amazing things: launch programs, start businesses, and even find ways to land 7-figure incomes. I’ve also observed some of the smartest people I’ve ever known hit a plateau in their business, and drive themselves crazy about it, running around in circles, burning their brain cells, frantically developing […]
