Last week I wrote an article on how to explore what makes your business different. I also posed a question: Once you clearly identify what makes you unique, how do you get more perfect-fit clients to naturally gravitate towards you without having to chase them? Here are 3 unexpected ways to get more perfect-fit […]
For months, you’ve been working hard for the opportunity to get in front of a big, prospective client–the CEO of #itsabigdeal.com. You’ve loaded your company’s YouTube videos onto your tablet, you’ve got the high-gloss brochures tucked into your briefcase for easy access, you’ve been rehearsing and honing your spiel at every spare moment, and the […]
