Many business owners nowadays are waiting to see how and when the up-and-coming generation known as Millennials will impact their companies (and the business world in general). I have news for you: It’s already happening, and based on current data, they will have a huge impact on the success or failure of all businesses in the next 4 years. So, are you going to let yourself be swallowed up by the wave of change, or are you going to bust out your surfboard and ride this monster swell of opportunity?
Highlights of this recording:
• The eye-opening question I asked a local Richmond business owner (0:20)
• My 3 assumptions verified about this particular industry (0:49)
• Why you should care (2:20)
• Game-changing statistics proving the tsunami is happening right now (2:48)
• Why the “pecking order” mindset is skewing your perception of this impact (3:15)
• Vital questions that will help you uncover opportunities and challenges (4:45)
• Something extra to pique your interest (5:55)
